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Australia Printer & Copier Cost Benchmark Report 2025

Australia's Most Comprehensive Business Printer & Copier Price Insights – Including Annual Price Trends, Leasing Insights and Fleet Benchmarks for 2025

Table of Contents

CoperChoice Price Guide to Business Copiers and Printers

CopierChoice
Price Guide

Executive Summary

The Australian business printing landscape continues to evolve, with demand shifting toward lower-maintenance A3 multifunction devices (MFDs), flexible leasing arrangements, and bundled service plans. This 2025 benchmark report provides a clear view of current pricing trends, purchase behaviours, and device usage across businesses of all sizes. Whether you’re comparing lease vs buy, or planning for your next printer upgrade, these insights will help inform smarter, cost-effective decisions.

About This Report

This report was created to provide a comprehensive and independent view of copier and printer costs across Australian businesses in 2025. With thousands of quote requests submitted via CopierChoice each year, we are uniquely positioned to analyse trends, pricing behaviour, and equipment choices across industries and business sizes.

Data used in this report includes:

  • Quote submissions received between January and June 2025
  • Supplier pricing and service plan information
  • Aggregated purchase behaviours based on lease, rental, and outright purchase decisions
  • Industry trends gathered through conversations with suppliers and resellers
  • Publicly available data from the ABS, OEMs, and research bodies

Our goal is to support business decision-makers – from office managers to procurement leads – in understanding how their printer costs compare to national benchmarks. We’ve included tables, insights, and FAQs to make this information practical, not just statistical.

Where concrete numbers were not available (such as exact unit sales by category), we’ve used directional estimates based on combined supplier feedback and market knowledge. We’ve also included ranges rather than fixed prices to reflect the wide variability in lease terms, device features, and service contracts.

National Sales Breakdown by Printer Type

Understanding the distribution of printer sales across categories helps explain what businesses are investing in and why. This section provides an overview of annual unit sales for key printer types, highlighting the dominance of A4 devices and the continued relevance of A3 models in commercial settings.

While A4 MFDs (Multifunction Devices) remain the most commonly purchased category among small to mid-sized businesses, A3 models are often preferred by higher-volume users due to their build quality, durability, and superior cost-per-page efficiency.

Estimated national sales by printer type:

Estimates below reflect annual unit sales in Australia by printer class and use case.

Estimated Annual Sales of Printer Categories in Australia (2025)
CategoryEstimated Annual SalesNotes
A3 MFD (Commercial)~48,000Colour and mono combined
A3 Print-Only (Commercial)~9,000Mostly for high-volume departments
A4 MFD (Commercial)~68,000Most popular category for SMEs
A4 Print-Only (Commercial)~22,000Often used in satellite offices
A3 All Types (Home)~3,000Rare use due to cost and size
A4 All Types (Home)~120,000Includes basic inkjets

Note: These figures are directional based on manufacturer data, industry reports, and reseller insights. ABS does not publish exact unit sales by device type.

Leasing vs Outright Purchase: Sales Comparison

One of the biggest financial decisions businesses face when acquiring print equipment is whether to lease or purchase outright. Each model has its benefits, depending on cash flow, usage, and support needs.

Leasing is more popular among medium and large businesses
that require regular servicing, predictable costs, and flexibility to upgrade devices every few years. These agreements often include bundled maintenance and support, making them easier to manage for busy teams.

Smaller businesses and sole traders, particularly those with lower volume needs, often lean toward outright purchases. This allows for lower long-term costs and avoids ongoing monthly commitments, though it shifts the burden of repairs and consumables onto the owner.

Breakdown of estimated purchasing preferences:

Estimated Printer Purchase Methods for Australian Businesses (2025)
Purchase MethodEstimated Share of Business Sales
Lease or Rental62%
Outright Purchase38%
Leasing continues to dominate the mid-to-large business market, particularly for A3 MFDs. Outright purchases are more common in small businesses with lower usage needs or tighter budgets.

Business Printer Replacement Cycles

The timing of printer replacements across Australian businesses is influenced by several factors – including lease expiries, rising servicing costs, performance degradation, and evolving business needs. This section outlines how frequently businesses refresh their fleet, with the data reflecting trends across various company sizes and sectors.

A significant portion of businesses upgrade every three to four years, which aligns with standard lease terms. Businesses replacing printers annually often operate in high-volume or high-reliability environments such as logistics or education. On the other end of the spectrum, low-volume users may retain equipment for five or more years, particularly if devices are purchased outright.

Estimated printer replacement intervals:

The average replacement cycle for business printers in Australia varies by business size, print volume, and lease terms. Based on supplier and client interviews:

Estimated Printer Replacement Cycles in Australian Businesses (2025)
Replacement IntervalApproximate Share of Businesses
Every 1 Year7%
Every 2 Years18%
Every 3 Years34%
Every 4 Years21%
Every 5+ Years20%
Shorter replacement cycles are often driven by lease upgrades, changes in business size, or increased servicing costs.

Printers per Business Size in Australia

The number of printers a business uses is closely tied to its staff size, industry, and document output requirements. This section compares average fleet sizes across small, medium, and large enterprises using the ABS business size classifications.

Smaller organisations typically operate with one or two multifunction devices, while medium businesses often deploy multiple devices across departments or office locations. Large organisations tend to use centralised print rooms or a combination of shared and departmental printers to manage heavy volume and specialised requirements.

Estimated printer counts by business size:

Based on ABS classifications and supplier data:

Average Printer Counts by Business Size in Australia (2024)
Business SizeEmployeesPrinters per Business (Avg.)Est. Number of Businesses (2024)
Small0–191.3~2.4 million
Medium20–1995.2~240,000
Large200+21.6~4,000

Note: These are indicative figures based on average fleet sizes reported by suppliers. Actual numbers can vary significantly by sector (e.g. education, logistics, professional services).

Pricing Benchmarks by Category

Pricing for business-grade copiers and printers can vary significantly depending on the device type, monthly volume, and whether the equipment is leased or purchased outright. This section outlines average monthly lease costs and typical purchase prices for both A3 and A4 multifunction devices, grouped by expected print volume.

While pricing can differ based on supplier contracts, device configurations, and the inclusion of service plans, these benchmarks provide a useful frame of reference. Most leases run for three to five years, with larger businesses often negotiating bundled service agreements that influence the effective cost per page.

Typical monthly lease and outright purchase prices:

A3 MFDs (Business Use)

A3 MFDs: Monthly Lease and Outright Purchase Cost Estimates
Volume TierLease (Monthly)Outright Purchase
Low Volume$140–$190$3,200–$4,500
Mid Volume$180–$240$4,500–$6,500
High Volume$250–$390$7,000–$10,000

A4 MFDs (Business Use)

Estimated Lease and Purchase Pricing for A4 Multifunction Devices (MFDs) by Volume Tier
Volume TierLease (Monthly)Outright Purchase
Entry Level$55–$85$950–$1,400
Mid Range$80–$120$1,500–$2,200
High Volume$120–$180$2,500–$3,800
Prices include standard service agreements. Cost-per-page information varies widely based on contract type and is detailed in the next section.

Understanding Cost Per Page: Lease + Service vs Managed Print

Cost per page (CPP) is one of the most important but often misunderstood elements of printer operating costs. Two common contract models exist in the Australian market – each influencing the final CPP differently.

The first model separates the equipment lease and service contract. In this setup, businesses pay a flat monthly lease fee for the device, and a separate cost-per-page rate for servicing and toner. This structure is common in smaller deployments or when businesses prefer to purchase equipment outright.

The second model is Managed Print Services (MPS), where all costs are bundled into a single monthly fee. This typically includes the device, all servicing, toner, labour, delivery, and support (excluding paper and staples). MPS simplifies budgeting and suits businesses that value predictability and hands-off management.

Here’s how they compare:

The cost per page (CPP) is influenced heavily by the structure of the service contract. Two main models exist:

Lease + Service Contract

  • The printer is leased separately
  • A service agreement includes a per-page rate for maintenance and toner
  • Typical CPP Range:
    • Mono: 0.5c–1.2c
    • Colour: 5c–9c

Managed Print Service (MPS)

  • Fully bundled model that includes:
    • Business-grade printer or MFD
    • Full servicing and support
    • All parts and labour
    • Toner and consumables (excludes paper/staples)
    • Delivery and installation
  • Typical CPP Range:
    • Mono: 1.2c–3.5c
    • Colour: 7c–13c

MPS offers a predictable cost model with fewer surprise expenses. It’s more common in medium to large businesses or organisations with multiple devices.

Commercial Trends and Industry Insights

Australian businesses are becoming more strategic in how they manage print infrastructure. Several key trends emerged through analysis of quote behaviour and supplier feedback.

A3 multifunction devices continue to be selected by businesses that primarily print A4 documents – not because of format needs, but because of superior build quality, longer duty cycles, and better long-term value. These devices often carry lower running costs and more reliable service outcomes.

Leasing is now preferred by a majority of businesses with 10 or more staff, thanks to predictable monthly costs and inclusive service support. The increased adoption of MPS reflects a broader trend towards outsourcing non-core functions, allowing internal teams to focus on productivity.

At the same time, smaller businesses and remote teams are showing renewed interest in simple, low-cost A4 devices. This aligns with hybrid work trends and tighter budgets in leaner operating environments.

Suppliers are responding to these shifts with more flexible lease structures, low-volume service plans, and simplified bundled offerings aimed at SMEs.

  • Many businesses that only print A4 are still opting for A3 MFDs due to better build quality, lower running costs, and greater longevity.
  • There is increased uptake of Managed Print Services (MPS), especially in businesses with >20 staff. This is often bundled into lease pricing.
  • Some small businesses are reverting to owning lower-cost A4 devices to avoid commitment, especially in home/remote office setups.
  • Leasing is increasingly attractive as suppliers offer bundled service + consumables packages with predictable monthly pricing.

Frequently Asked Questions (FAQ)

This section addresses some of the most common queries we receive from business decision-makers exploring printer leasing, buying, and servicing options. The answers below are designed to simplify key concepts and provide at-a-glance guidance based on the data presented throughout this report.

There is no single “best” brand. Printers and copiers are highly commoditised and most well-known brands offer comparable models in terms of functionality. However, within the industry, brands are often grouped into tiers based on reliability, support, and price. Tier 1 brands (such as FujiFilm, Canon, Ricoh, and HP) are generally trusted for business use and are well supported nationally. Tier 2 brands might be more price-focused. Overall, businesses should assess device needs, expected monthly volume, and service coverage rather than focusing on brand alone.

This is a common question for home or personal use printyers, as most office printers use toner. The reality is that the cheapest printers upfront often have the highest running costs. Many low-cost inkjets use small and expensive cartridges that dry up if not used regularly, resulting in high cost per page over time. For commercial use, laser printers that use toner rather than ink typically offer much lower running costs and better long-term reliability, especially under consistent daily business usage. A4 MFDs typically lease for $55–$120/month. A3 business-grade models range from $140–$300/month depending on volume needs.

It depends on your business size, cash flow, print volume, and how much maintenance support you need.

Leasing is a popular choice for businesses that:

  • Want predictable monthly expenses
  • Prefer bundled service agreements (including toner, servicing, and parts)
  • Upgrade equipment every few years to stay current Need flexibility to scale or adjust their fleet


Leasing is particularly suited to medium and large businesses, or any organisation where uptime, support, and budgeting certainty are priorities. Buying outright may be more cost-effective over the long term if:

  • Your print volumes are low
  • You have internal support for basic maintenance
  • You want to avoid ongoing financial commitments


However, buying shifts the responsibility for service, consumables, and potential repairs onto the business. It’s more common among smaller businesses or sole traders who are happy to manage these themselves. Accounting and tax treatment can also differ between the two:

  • Leasing or rental costs are typically treated as an operating expense, which may be fully deductible in the year they’re incurred
  • Outright purchases are usually considered capital expenditures and may be subject to depreciation over time


Note: This is general information only. Always check with your accountant or tax adviser to understand what applies to your situation.

In summary: – Lease if you need reliable service, regular usage, or want to avoid upfront costs – Buy if you print occasionally and can handle basic issues in-house.

Many suppliers offer both models, so it’s worth comparing total cost of ownership (TCO) and discussing options with your finance team or adviser before making a decision.

Most replace their printers every 3–4 years, often aligned with lease terms or changes in staffing/printing needs.

It depends on the contract. At the time of writing (July 2025), basic lease + service plans may deliver mono prints for 0.5c–1.2c and colour for 5c–9c. Managed print services typically range from 1.2c–3.5c for mono and 7c–13c for colour.

The best printer for your small business depends on your monthly print volume, budget, and whether you prefer to own the equipment or opt for a service-backed lease.

In general: For low to moderate use (under 2,000 pages/month): A reliable A4 multifunction printer (MFP) purchased outright can offer good value. However, even at lower volumes, a business-grade printer may still be the better long-term choice, especially if you need commercial features like faster print speeds, higher duty cycles, network security, or support for scanning to cloud/storage. These devices also tend to last longer and require fewer cartridge changes.

For moderate to high use (2,000–5,000+ pages/month): Leasing a business-grade A4 or A3 multifunction device (MFD) usually makes more sense. Leases typically bundle in service, toner, parts and support, helping avoid downtime and making budgeting more predictable. Lease terms are usually 3 to 5 years, with options to upgrade.

If budget is tight: Buying a mid-range A4 laser MFP outright can reduce long-term costs, but remember to factor in toner pricing, servicing, and potential repair costs, as these aren’t usually included.

Key tip: While entry-level inkjets or consumer models may look cheap upfront, they often come with higher running costs and shorter lifespans. Business-grade printers are designed for durability, lower cost per page, and better workflow integration.

If you’re unsure which way to go, a platform like CopierChoice can help you compare tailored quotes based on your print volume, support needs, and preferences.

Leasing a printer offers several advantages for businesses looking for flexibility, predictability, and simplicity. Instead of purchasing equipment upfront, leasing allows you to spread costs over time while often bundling in servicing, support and toner.

Here are the key benefits:

  • Lower upfront cost – no large capital outlay is required. This preserves cash flow for other business needs and avoids tying up working capital.
  • Predictable monthly expenses – Leasing typically includes a fixed monthly fee that covers the device, servicing, and consumables (toner, parts, support). This makes budgeting easier and helps avoid surprise repair costs.
  • Access to better equipment – Leasing allows you to use high-quality business-grade devices that may be too expensive to purchase outright. These models often have faster speeds, lower running costs, and better reliability.
  • Automatic upgrades – Standard lease terms (usually 3–5 years) make it easy to upgrade to newer models when technology improves or your business needs change.
  • Tax treatment – Leasing (or rental) is generally treated as an operating expense, meaning payments are usually 100% tax-deductible. In contrast, an outright purchase may be considered a capital expense and depreciated over time. (Always check with your accountant for specific advice.)
  • Bundled service and support – Most leases include full maintenance, remote support, toner delivery, and even parts replacement. This reduces administrative overhead and ensures your devices are professionally maintained.
  • Leasing is especially popular with growing businesses, multi-site organisations, and companies that want to avoid the hassle of managing their own print infrastructure.

Conclusion

We hope this report provides clear, practical insights into copier and printer costs for Australian businesses in 2025. Whether you’re in the early stages of research or actively comparing options, having a benchmark helps you make confident, informed decisions.

For tailored advice, custom quotes, or to discuss leasing vs buying options for your business, feel free to contact the CopierChoice team. We’re here to simplify the process and connect you with trusted suppliers across Australia.

Stay informed, stay efficient – and let us help you make the smart choice.

This report is free to access and share for educational and commercial reference. For a formatted PDF version, please contact CopierChoice or download via the form on this page.

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CopierChoice is Australia’s trusted source for independent copier and printer comparisons. Since 2010, we’ve helped over 68,000 businesses connect with pre-vetted suppliers and make more informed decisions on buying, leasing, and maintaining office printing solutions.

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